The article that says ” Mac revenue increased by 40%”, you could say it’s from increased sales, or most likely from using cheaper parts and selling the same amount. That’s true….but computers aren’t their bread and butter anymore. It does for Macs what iTunes music store does for iPods, and a lot of that hardware is sold.
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OSX is a powerful selling point for Mac computers. Oh and lets not forget the medical and science community whose *nix software works wonderfully on OSX. Creative professionals are the more demanding users and this covers a wide range of professions from photography, to film, to animation. During all this time their focus was on the creative professionals and home users. You’re pretty late in saying Apple shifted their focus. 2-3 years at best, usually it’s a longer cycle than that. Stop and think of how often a school or a medium to large company rolls out new PCs to replace old ones.
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Then when it became clear that PCs from the likes of Dell were taking over the education market, Apple didn’t bother to fight for that market neither. Apple hasn’t bothered with the corporate market for many years. When you say “enterprise” a lot of people will think white collar cubical farm offices with commodity PCs. Only time will tell, but I hope that they don’t leave.
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People are actually coming to the Macintosh platform, something of a reversal compared to what I have seen in the last 10-years. Look at the growth of Mac sales in comparison with last year. Now anything is possible, but I wouldn’t say that them leaving is currently probable. The biggest selling point for me, and many other professionals, is that their solutions integrate very well, and everything just works.
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The same way one day they may decide making computers is making them not as much money as the other products, and that they should concentrate on their “core business”, which then would not be the “Computers” division any more.Ĭonsidering us in the pro graphics industry rely almost solely on the Macintosh platform, and the fact that Apple is such an integral part of the A/V community (Final Cut Pro, Motion, Logic, DVD Studio Pro, Aperture, Shake), I don’t see Apple leaving the computer aspect for a while.